SEKARWANGI, I. A. M.; EKAWATI, N. W. Driving customer loyalty: Mediating effect of customer satisfaction on service quality and brand image. International research journal of management, IT and social sciences, [S. l.], v. 12, n. 4, p. 270–286, 2025. DOI: 10.21744/irjmis.v12n4.2540. Disponível em: https://www.sloap.org/journals/index.php/irjmis/article/view/2540. Acesso em: 10 may. 2026.